Sports Media

Sports Media Author Brad Schultz
ISBN-10 9780240807317
Year 2005
Pages 281
Language en
Publisher Taylor & Francis
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A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.

Examining Identity in Sports Media

Examining Identity in Sports Media Author Heather L. Hundley
ISBN-10 9781412954600
Year 2010
Pages 279
Language en
Publisher SAGE
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Communication issues involving sports media permeate myriad levels of society. These issues are important sources for learning and reinforcing social beliefs; they are salient contexts for investigating issues of identity, including ethnicity, gender, class, sexual orientation, ability/disability, and more. Consequently, sport and media inscribe numerous implicit and explicit ideologies that saturate our culture. Using a wide variety of theoretical and methodological constructs (for example: surveys, content analyses, ethnographic research, field work, rhetorical approaches, other appropriate quantitative or qualitative approaches), Examining Identity in Mediated Sports examines various media - including television, film, advertising, print, Web sites, and nontraditional media - to expose how the intersection of sport and media construct, reinforce, and/or perpetuate perceptions of human identities. This book: - investigates the numerous ways print, electronic, and digital media present issues of identity in sports coverage - each chapter addresses media portrayals and/or cultural representations of one or more form of identity - ethnicity, gender, class, sexual orientation, ability/disability, etc - as it relates to sport - contributors, both seasoned and up-and-coming scholars of sport, represent a fine and diverse balance of intellectual ideologies

Sports Media

Sports Media Author Andrew C. Billings
ISBN-10 9781136838828
Year 2012-01-25
Pages 232
Language en
Publisher Taylor & Francis
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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Sports Media

Sports Media Author Bradley Schultz
ISBN-10 9781317449270
Year 2015-10-14
Pages 244
Language en
Publisher Routledge
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Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism. New to this edition: An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism Interviews with industry experts currently working in the field of sports journalism The evolution of the industry to today’s audience-driven, social media-influenced landscape Reporting as storytelling in a modern media environment A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.

Handbook of Sports and Media

Handbook of Sports and Media Author Arthur A. Raney
ISBN-10 9781135257347
Year 2009-03-04
Pages 656
Language en
Publisher Routledge
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This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

ESPN

ESPN Author Travis Vogan
ISBN-10 9780252097867
Year 2015-10-15
Pages 288
Language en
Publisher University of Illinois Press
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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.

Out of Bounds

Out of Bounds Author Aaron Baker
ISBN-10 025321095X
Year 1997
Pages 206
Language en
Publisher Indiana University Press
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Out of Bounds is a collection of essays that regards the media representation of professional sports through the lens of cultural studies. Editors Aaron Baker and Todd Boyd contend that the popularity of sports derives not simply from their appeal as leisure entertainment but from their contribution to discussion of larger issues of class, race, gender, and masculinity. Essays in the collection challenge media wisdom about the apolitical nature of sports by examining how they contribute to the contested process of defining social identities. Included within a broad range of works are "'Never Trust a Snake': WWF Wrestling as Masculine Melodrama," (Henry Jenkins), "Mike Tyson and the Perils of Discursive Constraints: Boxing, Race and The Assumption of Guilt" (John Sloop), and "Visible Difference and Flex Appeal: The Body, Sex, Sexuality, and Race in the Pumping Iron Films" (Christine Holmlund).

Sport Media and Society

Sport  Media and Society Author Eileen Kennedy
ISBN-10 9781474248129
Year 2015-03-04
Pages 224
Language en
Publisher Bloomsbury Publishing
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Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to analysing sport in its diverse mediated forms. Students of media sport are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of media sport and to develop an independent approach to analysis. As such, it will be an essential purchase for all students of media and sports studies students.

From Jack Johnson to LeBron James

From Jack Johnson to LeBron James Author Chris Lamb
ISBN-10 9780803285262
Year 2016-01-01
Pages 672
Language en
Publisher U of Nebraska Press
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The campaign for racial equality in sports has both reflected and affected the campaign for racial equality in the United States. Some of the most significant and publicized stories in this campaign in the twentieth century have happened in sports, including, of course, Jackie Robinson in baseball; Jesse Owens, Tommie Smith, and John Carlos in track; Arthur Ashe in tennis; and Jack Johnson, Joe Louis, and Muhammad Ali in boxing. Long after the full integration of college and professional athletics, race continues to play a major role in sports. Not long ago, sportswriters and sportscasters ignored racial issues. They now contribute to the public’s evolving racial attitudes on issues both on and off the field, ranging from integration to self-determination to masculinity. From Jack Johnson to LeBron James examines the intersection of sports, race, and the media in the twentieth century and beyond. The essays are linked by a number of questions, including: How did the black and white media differ in content and context in their reporting of these stories? How did the media acknowledge race in their stories? Did the media recognize these stories as historically significant? Considering how media coverage has evolved over the years, the essays begin with the racially charged reporting of Jack Johnson’s reign as heavyweight champion and carry up to the present, covering the media narratives surrounding the Michael Vick dogfighting case in a supposedly post-racial era and the media’s handling of LeBron James’s announcement to leave Cleveland for Miami.

The Fundamentals of Sports Media and Sponsorship Sales

The Fundamentals of Sports Media and Sponsorship Sales Author David J. Halberstam
ISBN-10 9780692488409
Year 2016-03-15
Pages
Language en
Publisher BookBaby
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The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation, commanding the room when presenting a proposal and closing a piece of business. PricewaterhouseCooper forecasts media rights and sponsorship will grow to $37 billion annually by 2018. In 2009, sponsorship and sports media rights produced just north of $20 billion. In today's general environment of restrained growth, sports revenue continues to outpace the expansion of many mainstream industries. Sales are the backbone of support for both these revenue sources. Because of these projections, there will be an accelerated need to find and train best-in-class sports sellers. But sports sellers don't have it easy. There are enough emotional challenges to weaken the resolve of even the best salespeople. As such, the text is chock-full of motivational suggestions and stimulating success stories. The book provides counseling to help sellers maintain their emotional equanimity through the crucibles that they tackle regularly. There are chapters on what sellers can learn from great leaders and many tips and tricks to get through gatekeepers and other obstacles. There are also interviews with some major marketing and advertising executives who share their views on a variety of subjects including how new sports sponsorship opportunities are best presented to them and what they consider to be both helpful and annoying behavior by sellers. Whether it's the chief marketing officer of Wal-Mart or the sponsorship head of MasterCard, the guidance they share is precious. The last chapter covers inspiring cold call successes including the three greatest in sports history; the sale of the naming rights to Barclays for the arena in Brooklyn, the NASCAR sale to Nextel for the naming rights to its cup series and most recently, the multi-million dollar sale by a relative newcomer to the business to Moda Health, covering the naming rights to the Rose Garden in Portland. As a result of this achievement, the seller, Uzma Rawn, was selected to Forbes' top 30 under 30 in the sports space.

Women Media and Sport

Women  Media and Sport Author Pamela J. Creedon
ISBN-10 9781452254678
Year 1994-02-14
Pages 368
Language en
Publisher SAGE Publications
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This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.

Sport Media and Mega Events

Sport  Media and Mega Events Author Lawrence A. Wenner
ISBN-10 9781317397441
Year 2017-03-27
Pages 288
Language en
Publisher Taylor & Francis
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Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Keepers of the Flame

Keepers of the Flame Author Travis Vogan
ISBN-10 9780252096273
Year 2014-03-15
Pages 256
Language en
Publisher University of Illinois Press
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NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America." Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.

Sport Culture Media

Sport  Culture   Media Author Rowe, David
ISBN-10 9780335210756
Year 2003-12-01
Pages 253
Language en
Publisher McGraw-Hill Education (UK)
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Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.

Bias in the Booth

Bias in the Booth Author Dylan Gwinn
ISBN-10 9781621573883
Year 2015-03-02
Pages 272
Language en
Publisher Regnery Publishing
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Most of us see sports as a welcome—even blessed—relief from the challenges and frustrations of everyday life. We want to sit back, open a beer, and enjoy the game. But many of those who bring us the game have a different agenda—they use their broadcasting platform to harangue us with their own politically correct preoccupations. If a seventh-round NFL draft pick who can't make the team or an over-the-hill basketball player declares that he's gay, he gets wall-to-wall media coverage and is hailed as a hero. If a stripper accuses college lacrosse players of rape, liberal sports reporters lead the lynch mob—with no apologies when the bearers of "white privilege" are proved innocent. In his blistering new book Bias in the Booth, sports reporter and commentator Dylan Gwinn takes you inside the sports media spin machine to reveal what they hope you won't notice: the sports media are no different from the news and entertainment media.